Last updated: 20 July 2026
These Terms of Service (“Terms”) govern the provision of managed growth marketing services by CRUMBLX AI LTD, trading as crumbless.agency (“we”, “us”, “our”), to the business or individual engaging our services (“you”, “your”, the “Client”). By engaging our services, you agree to be bound by these Terms together with your individual service agreement.
These Terms apply in addition to any specific terms set out in your service agreement. In the event of conflict, your individual service agreement takes precedence to the extent of the conflict.
We provide managed growth marketing services encompassing, as agreed in your service agreement, some or all of the following surfaces:
The Service is delivered through a combination of AI-powered automation and senior human operator oversight. The specifics of your engagement — including which surfaces are covered, the service level, and any exclusions — are defined in your individual service agreement.
Pricing model. Our services are priced as a flat monthly retainer plus a performance-based share. The retainer amount, performance metrics, and share percentage are specified in your service agreement. There is no percentage-of-ad-spend fee. All fees are stated in pounds sterling (£) unless otherwise agreed.
Invoicing and payment. The monthly retainer is invoiced in advance on or around the first working day of each calendar month. The performance share is invoiced in arrears within 10 working days of the month end, accompanied by the supporting performance data. Payment is due within 14 days of the invoice date unless otherwise specified.
Late payment. We reserve the right to suspend the Service if payment is more than 14 days overdue and remains unpaid 7 days after we have provided written notice of the overdue amount. We may charge interest on overdue amounts at the rate of 4% per annum above the Bank of England base rate, calculated daily and compounded monthly, in accordance with the Late Payment of Commercial Debts (Interest) Act 1998.
Ad spend. Your advertising budget (“ad spend”) is paid directly by you to the advertising platform (e.g., Google Ads) and is not included in our fees. We do not mark up your ad spend. We manage and allocate your ad spend on your behalf, subject to the budget parameters agreed in your service agreement. You remain financially responsible for all ad spend incurred through your accounts.
Third-party costs. Any third-party software subscriptions, tools, stock assets, or services required to deliver the Service and not already covered by our own tooling will be agreed with you in advance and either billed directly to you or passed through at cost.
Tax. All fees are exclusive of VAT, which will be added at the prevailing rate where applicable.
Term. The Service is provided on a month-to-month basis. There is no minimum term or long-term lock-in unless a specific initial term is agreed in your service agreement.
Cancellation by you. You may cancel the Service at any time by providing 30 days’ written notice. You remain responsible for fees incurred up to and including the effective date of termination.
Termination by us. We may terminate the Service by providing 30 days’ written notice. We may terminate immediately if: (a) you materially breach these Terms or your service agreement and fail to remedy the breach within 14 days of written notice; (b) you fail to pay undisputed fees within 30 days of the due date; (c) you become insolvent, enter into administration, or a receiver is appointed over your assets.
Effect of termination. Upon termination, we will provide a reasonable handover of your account assets, including any ad account access, creative files, and performance data accumulated during the engagement. You will pay all outstanding fees for work completed up to the termination date within 14 days of the final invoice.
Survival. Clauses relating to confidentiality, intellectual property (to the extent rights have vested), limitation of liability, and governing law survive termination.
To enable us to deliver the Service, you agree to:
Your materials. You retain all rights, title, and interest in your brand, logos, trademarks, domain names, pre-existing content, and any materials you supply to us (“Client Materials”). You grant us a limited, non-exclusive, royalty-free licence to use Client Materials during the term solely for the purpose of providing the Service.
Deliverables. Upon full payment of all fees due, we grant you a perpetual, irrevocable, worldwide, royalty-free licence to use, reproduce, modify, and distribute any deliverables created specifically for you under the engagement (“Deliverables”). This includes ad copy, creative assets, content, reports, and any other outputs produced in the course of providing the Service to you.
Our tools and methods. We retain all rights, title, and interest in our proprietary tools, methodologies, agent systems, software, workflows, templates, frameworks, and know-how (“Our Technology”), whether developed before, during, or after the engagement. Nothing in these Terms transfers ownership of Our Technology to you. Deliverables incorporate or reference Our Technology only as necessary for their function and do not grant you any licence to Our Technology beyond the use of those Deliverables.
Aggregated data. We may use anonymised, aggregated performance data derived from the Service to improve Our Technology and inform future client engagements, provided that such data cannot be used to identify you or your specific performance.
Each party (“Receiving Party”) agrees to treat as confidential all non-public information disclosed by the other party (“Disclosing Party”) during the engagement, whether in writing, orally, or through access to systems (“Confidential Information”). Confidential Information includes, but is not limited to, campaign performance data, budgets, business plans, customer data, pricing terms, methodologies, and any materials marked as confidential.
The Receiving Party shall: (a) use Confidential Information only for the purpose of the engagement; (b) not disclose Confidential Information to any third party without the Disclosing Party’s prior written consent, except to employees, contractors, or agents who need to know and who are bound by equivalent confidentiality obligations; (c) protect Confidential Information using at least the same degree of care it uses for its own confidential information of a similar nature, and in no event less than reasonable care.
Confidentiality obligations do not apply to information that: (a) is or becomes publicly available through no fault of the Receiving Party; (b) was rightfully known to the Receiving Party prior to disclosure; (c) is independently developed by the Receiving Party without use of Confidential Information; or (d) is required to be disclosed by law, regulation, or court order, provided the Receiving Party gives the Disclosing Party prompt notice (where legally permitted) to allow the Disclosing Party to seek a protective order.
These confidentiality obligations survive termination of the engagement for a period of three years, or indefinitely for information constituting a trade secret.
Both parties shall comply with their respective obligations under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. To the extent that we process personal data on your behalf in the course of providing the Service, we shall do so only on your documented instructions and shall implement appropriate technical and organisational measures to protect such data. Further detail is set out in our Privacy Policy at crumbless.agency/privacy.
We commit to executing the Service with professional diligence, skill, and care. We commit to full transparency on what ran, what changed, and what it returned. However, we do not and cannot guarantee specific commercial outcomes. Marketing performance depends on numerous factors outside our control, including but not limited to: market conditions, competitor activity, platform algorithm changes, consumer behaviour shifts, product-market fit, pricing, seasonality, and broader economic conditions.
Any projections, forecasts, or estimates we provide are illustrative and based on assumptions that may prove incorrect. Past performance is not indicative of future results. No statement by us shall be construed as a guarantee of revenue, sales, return on ad spend, rankings, traffic, conversion rates, or any other specific metric.
No exclusion. Nothing in these Terms excludes or limits our liability for: (a) death or personal injury caused by our negligence; (b) fraud or fraudulent misrepresentation; or (c) any liability that cannot be excluded or limited by applicable law.
Financial cap. Subject to the above, our total aggregate liability to you for all claims arising out of or in connection with these Terms and the Service in any 12-month period shall not exceed the total fees paid by you to us in the 12 months immediately preceding the first event giving rise to liability.
Exclusion of indirect loss. We shall not be liable for any indirect, consequential, or special damages, including but not limited to: loss of profit, loss of revenue, loss of business, loss of anticipated savings, loss of goodwill, loss of data, or any claims by third parties, whether arising in contract, tort (including negligence), breach of statutory duty, or otherwise.
Proportionality. The limitations in this clause reflect the nature of our Service and the fees charged. You acknowledge that our fees would be substantially higher if we were to accept greater liability.
Neither party shall be liable for any failure or delay in performance caused by circumstances beyond its reasonable control, including but not limited to: acts of God, war, terrorism, riot, civil commotion, fire, flood, natural disaster, pandemic, epidemic, internet or telecommunications failure, power outage, strike or other industrial action, or any action taken by a government or public authority (including platform policy changes that materially restrict our ability to operate). The affected party shall notify the other as soon as reasonably practicable and shall use reasonable endeavours to mitigate the effects.
During the term of the engagement and for a period of 12 months after its termination, neither party shall directly solicit for employment or engagement any employee, contractor, or consultant of the other party who was materially involved in the delivery or receipt of the Service, without the other party’s prior written consent. This restriction does not apply to general recruitment advertising not specifically targeted at such individuals.
These Terms, together with your service agreement, constitute the entire agreement between the parties and supersede all prior agreements, understandings, and representations (whether oral or written) relating to the Service. Each party acknowledges that it has not relied on any representation not expressly set out in these Terms or the service agreement.
We may update these Terms from time to time. We will notify active clients of material changes at least 30 days before they take effect. For prospective clients and website visitors, the version published on this page is the current version. Your continued engagement of the Service after changes take effect constitutes acceptance of the updated Terms.
These Terms and any dispute or claim arising out of or in connection with them (including non-contractual disputes) shall be governed by and construed in accordance with the laws of England and Wales. The parties irrevocably agree that the courts of England and Wales shall have exclusive jurisdiction to settle any such dispute or claim.
Severability. If any provision of these Terms is held to be invalid or unenforceable, the remaining provisions shall continue in full force and effect.
No waiver. A failure or delay by either party in exercising any right under these Terms shall not operate as a waiver of that right.
Assignment. You may not assign or transfer your rights or obligations under these Terms without our prior written consent. We may assign or transfer our rights and obligations to any entity that acquires all or substantially all of our business or assets relating to the Service.
Notices. Any notice under these Terms shall be in writing and delivered by email to the addresses specified in your service agreement (or, for general enquiries, to [email protected]). Notices are deemed received on the next working day after sending.
No partnership. Nothing in these Terms creates a partnership, joint venture, employment, or agency relationship between the parties. We act as an independent contractor in providing the Service.
Third-party rights. A person who is not a party to these Terms has no right under the Contracts (Rights of Third Parties) Act 1999 to enforce any term.