Why we charge a flat fee, not a percentage of spend

What percentage-of-spend actually rewards

If your agency takes a cut of your media budget, its revenue climbs when your spend climbs. Not when your return does. Most of the time those move together. But not always. And the moments they come apart are the ones that matter: a channel’s fatiguing, you’ve found the efficient budget, and the honest call is to spend less.

That’s the one recommendation a percentage model punishes. We’d rather not wire that conflict into the relationship in the first place.

The eight-person production function

Traditional agency pricing exists to cover a traditional agency’s cost base. An account director, a media planner, a copywriter, a designer, an analyst, a project manager. That headcount is real and someone has to pay for it, so the fee ends up a percentage of spend with billable hours stacked on top.

Our execution runs on agents, with operators at the gate. There’s no eight-person salary line for us to carry, so we don’t have to price to cover one. That’s most of it. The longer version, on why the agents change the maths, is in what agentic-native actually means.

A flat fee plus a performance share

So the pricing stays simple. One flat monthly retainer, plus a share tied to performance. No cut of your ad spend, no billable-hour theatre, no invoices that surprise you. Your media budget is yours. We charge for running it well.

We’d rather be paid for the business getting bigger than for your budget getting spent.

The performance share keeps us honest the other way too. We carry a piece of the outcome with you, so pausing a tired campaign and moving that money to a winner works for our upside, not against it.

What you can check

Pricing claims are cheap to make. So we built the model to be checked, not taken on trust:

• One line item. The fee is a fixed number you agreed to. Not a moving percentage you reconcile after the fact.
• Month to month. No lock-in. If it isn’t working, you leave.
• A ledger every Friday. What ran, what changed, what came back, in numbers. If the spend went up, you can see whether the return followed.