◦ crumbless.agency · the blog
Notes from the loop.
How the model works, why we price the way we do, and how brands show up in AI answers. No fabricated case studies.
- AI marketing agency vs traditional agency Three models, not two: a traditional agency, a stack of AI tools, and an agentic-native agency. Where each one caps out, and which is right for you.
- Can you trust AI to run your marketing? You don’t trust the AI — you trust the gate. How a senior operator signs every output before it reaches your brand, and how you verify it.
- How to choose an AI growth agency Everyone claims the label now. Seven questions that separate a real AI growth agency from a wrapper around ChatGPT — and the red flags to walk away from.
- What “agentic-native” actually means The agents are the execution layer, not a chatbot bolted onto a headcount model, and a senior operator signs every move.
- Why we charge a flat fee, not a percentage of spend Percentage-of-spend rewards the agency for spending more of your budget. A flat fee plus a performance share aligns with growth.
- Showing up in AI answers Buyers ask an AI before they ask you. A plain guide to AEO and GEO: being the source a model can find, understand, and cite.